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How to use Twitter to grow your business

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business. Build […]

5 Bad business security practices

Companies — small- and medium-sized businesses, in particular — struggle to protect their data. For one, they make mistakes in the strategies they employ to protect their IT infrastructure. If your organization still does one or more of these bad security practices, act quickly to correct them. Open wireless networks With one main internet line […]

What companies get wrong about business continuity

Every business owner knows that having a business continuity plan is crucial to the success of their organization. However, when the unexpected does happen, companies tend to overlook how well employees can stick to the plan. To make sure your plan doesn’t go up in flames, here are five critical mistakes you must avoid. Mistake […]

4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]

How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we […]

5 Most common security breaches

These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues. To that end, here […]

Avoid these 5 things when investing in IT

Small- and medium-sized business owners have a lot to do. Aside from managing their staff, exploring new opportunities for growth, and keeping clients happy, they have to oversee investments in new technology. Being busy, they can easily commit mistakes when choosing the right IT solution. Here’s a list of common IT investment missteps that owners […]

Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]